The Row is a cornerstone of OTTODISANPIETRO. Its approach to fashion aligns completely with our conception of clothing: pure, sophisticated, and transcendent. The garments from the New York-based brand are not just simple items for consumption but complete collector experiences. From sculptural dresses to shoes in new materials, the creativity of the brand knows no bounds.
Since its inception in 2006, the brand by Mary Kate and Ashley Olsen has served to channel, among other sources of inspiration, their love for contemporary art.
Each collection from the brand is like an afternoon in a gallery. Composition, shapes, the importance of space... The Row clothing transcends mere aesthetics and symbolises a non-verbal language: intellectualism, curiosity, and skill.
Inspired by Savile Row, the London street where tailors gathered, the construction of their pieces adds to their visual quality. Thus, every detail in the garments is the result of rigorous research into fabrics, proportions, and cuts.
The Row is part of a group of brands that opt for logos and symbols in the form of almost imperceptible details, now called "quiet luxury." The minimalist movement has existed for decades, advocating for silhouettes and pieces that lack logos.
With the return of the nineties, brands like The Row or Bottega Veneta are experiencing a new peak. Their minimalist and timeless lines have gained extra traction in the most recent seasons, leading their creative directors to win the Accessory Designer of the Year award twice at the CFDA.
Within this visual purity, they also establish their visual codes with neutral palettes accentuated in layers and touches of colour. Total looks in black, white, and beige; earth-tone overlays; a full bone-coloured look with a passion red bag... In the balance and subtlety of details lies their spirit.
Quality Above All
The creative lines of The Row seem to have no limits. Just when fashion seems to have reached an insurmountable frontier, the creative duo of Mary Kate and Ashley knows how to face a new challenge without compromising their quality and functionality.
That's why The Row stands out for prioritising the quality of handmade tailoring, upon which it builds the foundations of its infinite creativity. That oversized coat we see has seams specially placed to fall correctly; that sweater has a precise fit with a pattern that keeps it in place with every movement.
The work behind each garment from the house is a research endeavour. In fact, that's how their journey began. In its foundation in 2006, The Row became known for its quest for the perfect white T-shirt. A rigorous scholastic effort was made around the silhouette, the cut, the pattern, the amount of fabric, the weight, the proportions, the wearability...
This fascination with perfection, bordering on obsession, is what has turned the brand into an international luxury fashion star. Their pieces with their own names, some with a specific cult following, are wardrobe treasures that transcend the passage of time and seasons.