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Article: International excellence at OTTODISANPIETRO: the most popular fashion brands of the moment

International excellence at OTTODISANPIETRO: the most popular fashion brands of the moment



We take pride in selecting the most iconic in fashion. Over the last almost 40 years, our mission has been to search, select, and bring you the treasures of international fashion. Many of the planet's most iconic labels have come and continue to arrive at OTTODISANPIETRO. Their success can be measured in sales, customer requests, and in a thousand other ways. However, in the last decade, everyone desires to be on the LYST Index list.

But where does LYST come from? It's an informative and designer clothing sales portal with over 200 million users. It tracks their behaviour and provides a hierarchical list of the most popular labels each quarter of the year. This ranking includes both purchases and searches within and outside the app, as well as other customer behaviours. Within their top 10, eight of our most recognized brands are featured. From Loewe at the top, followed by Valentino, Moncler, and Gucci, we'll tell you what has propelled our designer brands to stardom:

At number #1, Loewe women's clothing

Loewe clothing is a pure display of craftsmanship brought to the forefront of fashion. Since its founding by Enrique Loewe in 1846, the brand has been a symbol of excellence, starting with accessories (like Prada and Gucci) and eventually conquering the territory of ready-to-wear.

In the last 10 years, Jonathan Anderson has bridged Loewe's historical tradition with youth culture and contemporary art. His actions have made the Kering house the most popular of the moment, from creating looks for Beyoncé's Renaissance tour to launching Loewe Paula's Ibiza, a youthful and summery line that gathers current pop stars for its campaigns.

At number #2, Prada clothing

Prada needs no grand introduction. Its iconic status and presence beyond fashion have solidified it as a giant in the fashion world. Its own aesthetics (often defined as retro-chic), leadership in the use of sustainable materials, and a unique perspective in the industry contribute to its popularity season after season.

From movie titles to on-screen presence (such as the costumes in The Great Gatsby) and campaigns with Scarlett Johansson and Jeff Goldblum, Prada's success extends far beyond high-quality clothing.

Number #4: Miu Miu

Prada's younger and rebellious sister, Miu Miu clothing collections have served as a playground for Miuccia Prada to explore her creativity and irreverence, somewhat removed from the strict elegance of classic Prada. Baptized by her family nickname, Miu Miu has experienced a complete rebirth since Raf Simons joined Prada.

(Rumors suggest) that the new collaboration within the original Prada house has allowed Miuccia to have a new creative bandwidth that was previously occupied by the flagship brand. With this newfound capacity to share creative efforts, Miu Miu clothing (and its bags like the Miu Miu Wander Bag) are experiencing an unprecedented resurgence, bringing it back to the top of searches. Its latest campaign with supermodel Gigi Hadid for the Miu Miu Arcadie bag has added significant figures to its search totals.

Number #5, Bottega Veneta:

Simplicity and tradition elevated to luxury. The rebrand of the label initiated by Daniel Lee in 2018 and driven by Matthieu Blazy since 2022 has borne fruit, aligning the house with its original values and breaking free from its previous limited age range. Its aesthetic refresh, combined with the quality of its bags consistently seen on the arms of fashion icons (such as the Andiamo bag or the Sardine bag in Kendall Jenner's photos), keeps them on everyone's lips. And with the appointment of K-Pop star RM (of BTS) as their ambassador, Bottega Veneta gains a whole new fan club for its clothing and bags.

Valentino, at number #6:

Founded in 1960 by Valentino Garavani, the house has seen success after success from almost the beginning. The striking beauty of its collections and the creation of exclusive colours for the label have set a unique precedent in fashion. With Pierpaolo Piccioli, the brand experiences a second youth due to its connection with the younger generations that now dictate the direction and popularity of brands through social media and the internet. With shows in Milan, viral haute couture in Paris, and the appointment of Florence Pugh as its ambassador, the fashion house continues to soar.

Number #7, with 's' for Saint Laurent

Few recipes have worked as well as Anthony Vaccarello and Saint Laurent. The elevation of the brand's dark aesthetic and its new business strategy have boosted Saint Laurent clothing revenue to 16 billion since 2016. Besides the unstoppable sensation that Saint Laurent clothing is, its bags are highly competitive in the current market. Launching its own audiovisual production debut with Pedro Almodóvar, introducing its own high jewelry collection, and naming Rosé as its global ambassador, Saint Laurent seems destined to keep growing inexorably.

Moncler, at number #8:

In the world of winter clothing, it's hard to imagine a time without Moncler jackets. From its beginnings in the 1950s as a brand dedicated to snow sports, including tents, Moncler has become a symbol of quality and luxury. The label continues to lead in fashion not only because of the exclusive quality of its products, recognizable by its patches seen all over the world but also due to its collaborations and constant pursuit of a polished aesthetic.

And at number #9, Gucci:

Gucci started like other names at OTTODISANPIETRO, producing exclusive quality leather accessories. More than a century later, Guccio Gucci's life project has become a symbol of the fashion of his time.

Gucci clothing has undergone several revolutions, including Tom Ford in the '90s and Alessandro Michele in the 2010s. But it's its undeniable connection to a rich history of quality and craftsmanship, coupled with its intrinsic bond with popular culture and streetwear, that keep Gucci as a reference in international fashion.

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