The 5 great trends for the season
Fashion changes, the world changes. Seasons, gender divisions and styles become more and more blurred out as the world evolves. The lines and...
Read moreJil Sander Women's Clothing
JIL SANDER CLOTHING
If we have a notion of simplicity and minimalism inherited from the 90s, we owe it largely to the impeccable work of Jil Sander. The house took its time to grow on fashion people, as it appeared in a time where maximalism and excess was, literally, in fashion. Heidemarie Jiline Sander launched her brand in the late 1960s, presenting a first runway show in Paris in 1975. For the fashion crowd of the time, this show lacked the excesses of the time’s fashion and show business.
However, as maximalist trends died out and luxury brands turn to more everyday wear for their proposals, Ms. Sander’s consistency became her trademark as the whole world of fashion broke down the way we experienced womenswear. The 90s savoured the naturality and ease of Jil Sander’s imagery, turning into some of the most iconic fashion campaigns to date.
In the present, Lucie and Luke Meier turned the label into another sacred space of each fashion season, where conceptualised simplicity turns into everyday wear combining art and modern sensitivity. Silhouettes adorn rather than cinch the woman’s body, and outfit structures are constructed in architectural and almost sculptural ways.
Jil Sander clothing at Ottodisanpietro
Our own offering of Jil Sander women’s clothing plays on their idea of understated classics and artistic reimagination. There is a sense of intellectuality and research in all their clothing, which presents a woman who experiences the world from her own rational and intellectualised admiration of art and fashion. The label’s woman is curious and calm, mysterious and with an air of worldly knowledge instilled in her.
From bags to shoes to coats and clothing, the brand’s clean and current simplicity is enjoyed by exploring shapes, patterns and textures and maintaining a very on-time atmosphere to their shows. The label is halfway between reality and the higher Olympus of curiosity.
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