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Article: Stone Island: a new uniform

Stone Island: a new uniform


As part of the Moncler group since 2020, Stone Island has taken the reins of men's sportswear-casual clothing. It's hard to walk through any city without coming face to face with the unmistakable compass patch of the brand. This patch is a unique symbol that goes beyond the brand itself. Do you know the language and culture behind Stone Island clothing? We'll tell you all about it in this new blog entry.


A Recognizable Language

The success of Stone Island predates its incorporation into Moncler in 2020. This athletic and ready-to-wear clothing brand was founded in 1982 by Massimo Osti. Its arrival came during a time of immense sports culture in the United Kingdom, giving the brand an unstoppable initial surge in the territory. Despite being of Italian origin, the brand continues to be associated with the Anglo-Saxon world both due to its name and where it found its spring.

In 1980s Great Britain and the United Kingdom, hooliganism and sports fanaticism had a particular stronghold. This is the historical era of the popularization of athlete worship. Particularly in football, sports fans created and sought their own spaces to gather. The compass in the Stone Island men's clothing patch then created a symbolic language of identification among the hooligans, allowing fellow enthusiasts to understand: "Yes, I'm one of you."

Innovative Fabrics

Another unique characteristic of Stone Island clothing is the innovation of its fabrics. Beyond their exquisite quality, which has earned the brand its global following, their textile laboratories always strive to stay one step ahead of the industry. Some Stone Island pieces are thermo-reactive, changing their external color based on the ambient temperature.

Unlimited Color Exploration

The color palette of Stone Island seems to have no end. As everyday clothing with a sporty component, their pieces explore colors across the entire spectrum, from the most neutral to the most vibrant.

The range of pieces from the Italian brand is already extensive. When we add to this the spectrum of colors and shapes that are explored, combined with the diversity of fabrics used, we can say that the Stone Island universe expands without limits.

Exquisite Quality

It couldn't be part of our selections without exclusive quality. Garments from brands like Stone Island are not seasonal impulses or trends; they are pieces to keep in our wardrobes for decades. It's not difficult to find customers whose first Stone Island pieces date back to the 1980s or 1990s. The quality and meticulous craftsmanship of these men's clothing pieces pay attention to details and seams, and the quality of their fabrics ensures that they can be used for a very long time.

Its modern and European flair has given it international presence. Its quality has allowed it to stay wherever the compass points. And the rise of athleisure culture and sportswear for daily use has given this men's brand a second spring in the 21st century. Whether for sports or our daily plans, Stone Island men's clothing carries an exclusive seal of quality and a whole social history behind it. Nowadays, beyond the love for sports, what the compass tells us is more like: "Yes, I bet on Stone Island quality."

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