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Article: An Introduction to Ganni

An Introduction to Ganni

Founded in Denmark in 2009 by husband and wife team Ditte and Nicolaj Reffstrup, Ganni has become a phenomenon in the world of contemporary fashion with a philosophy based on sustainability and commitment to environmentalism.

The Copenhagen-based brand became a viral hit with its successful project #GanniGirls, an inclusive community with diverse women representing the brand's values through their philosophy of life. As a result, the Ganni community has become the best brand ambassador and content creators both for their own and the brand's channels.

Ganni Spring/Summer 2021

The marriage behind the brand sports a unique style that blends Danish sensibility with the latest trends. In this season's collection of Ganni, which you can already find in-store, comfort lies at the heart, without losing its authenticity. Printed pleated skirts, shirt dresses, puffed-sleeve tops, jumpers in neutral tones and, of course, the beloved sandals and ankle boots.

Last February we were able to see the presentation of the collection Love Forever for the coming season, and we're sure you're going to love it. Ganni, with floral dresses, T-shirts with messages and ruffled tops, surprises us again with his latest collections.

We encourage you to be a #GanniGirl. If you are not familiar with the brand yet, you can discover their collection in our online store or come to visit us and try them on. We would like to remind you that our sales consultants are available to hold a virtual meeting at any time.

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