FASHION'S CURRENT NEWS
Loewe and Chloé sunglasses arrive at OTTODISANPIETRO
After a long wait, we are pleased to announce that you can now find Loewe sunglasses at OTTODISANPIETRO. And soon, Chloé sunglasses as well.
Loewe sunglasses are known for their modern silhouettes and rounded edges. The final result is a comfortable and versatile acetate model, without losing the air of modernity and innovation that defines Loewe.
Their contours take on butterfly-like shapes, featuring an international fit and a gold-finished Loewe Anagram on the temples. With 100% UVA/UVB radiation protection, they are a stylish yet functional accessory that positively impacts both your health and your style.
As for Chloé styles, we will soon offer sunglasses that reflect the romantic and free-spirited aura of the brand. Chemena Kamali joined Chloé to restore the boho-chic aesthetic. Chloé sunglasses come with soft frames, fluid shapes, and a nostalgic tone.
Chloé sunglasses are made with low-impact acetate and eco-friendly nylon. The Aly sunglasses will feature a square silhouette with gold metal frames, while the Havana model has a retro feel in brown and gold tones.
All Chloé sunglasses provide 100% UVA/UVB protection. As a final detail, the Chloé logo is engraved on the temples, adding a touch of exclusivity.
They will be available in our selection very soon.
Reshaping Culture with Miuccia Prada and Ottessa Moshfegh
Prada ’s latest campaign has taken on a special form. The luxury house, founded in 1913, has transformed its seasonal presentation into a book: Ten Protagonists. This edition was created in collaboration with the American writer Ottessa Moshfegh and will be available at exclusive events in Tokyo, Milan, Paris, and London.
Focusing on the storytelling behind the campaign, the book features ten short stories that bring to life the characters from Prada’s Spring 2025 collection. The entire vision is interpreted by actress Carey Mulligan.
It seems that Miuccia Prada always finds a way to surprise, strengthening her legacy within high culture. In this new era for the brand, plurality and individuality are the core pillars. Miuccia Prada and Raf Simons have stepped away from the uniform looks that once defined Prada, opting instead to explore the richness of identity. Moshfegh’s literary style perfectly sculpts this narrative, known for her raw and provocative tone in novels like Eileen and My Year of Rest and Relaxation.
Each character in Ten Protagonists has their own identity, their own story, reflected in how they dress. There is Patricia, a translator who seeks friction in her clothing, pairing wrinkled Oxford shirts with high-waisted trousers. Then there’s Fanny, a photographer whose blind grandfather taught her how to see, wearing a yellow jacket with a silver skirt embroidered with mirrors. Each one represents a different facet of the Prada universe.
With this collaboration, Prada once again pushes the boundaries of fashion, blending it with art and literature. Without a doubt, we are living in the era of Miuccia Prada.
The Most Timeless Bags, According to Vogue
Trends come and go, but certain handbags withstand the test of time, becoming true fashion icons. This month, Voguehas selected the models that have held their it-bag status the longest. At OTTODISANPIETRO, we carry several of these pieces, each with its own story and distinctive character.
For example, The Row Margaux. Despite being relatively new to the luxury world, The Row is the benchmark for elevated minimalism. The Margaux, launched in 2018, is the brand’s signature handbag and the ultimate symbol of the quiet luxury trend. Its understated and timeless design has made it a cult object, with constant waiting lists and limited availability.
The Loewe Puzzle bag was Jonathan Anderson’s first major handbag design as creative director in 2014. Since its release, it has become a reference in the industry for its ingenious geometric design and versatile formats.
Inspired by Prada ’s archives, the Re-Edition 2000 is the key piece of Y2K nostalgia. Its nylon (or Saffiano leather) silhouette with an enamel triangle logo has been spotted on countless celebrities. Today, it continues to gain fans for its nostalgic aura and practicality.
Other standout models include Bottega Veneta ’s Andiamo. Under Matthieu Blazy’s direction, Bottega Veneta revamped its collection with pieces centered on craftsmanship. The Andiamo is the ultimate balance between discreet elegance and Bottega Veneta’s signature artisanal touch.
Meanwhile, Toteme’s T-Lock bag continues to rise in popularity. This simple and practical model has become an essential piece in the quiet luxury movement. Its presence on the arms of Katie Holmes and Frida Gustavsson cemented its reputation.
On the other hand, Sabato De Sarno has reimagined Gucci ’s legacy with a modernized version of the Blondie bag. Originally debuted in 1971, it has now been reissued in Tuscan leather with the iconic GG logo. This model reflects a golden era for Gucci, a time when the house became embedded in collective memory.
Perhaps the newest model on the list is Alaïa Le Teckel. At a time when the East-West silhouette has become omnipresent, Alaïa set the tone under Pieter Mulier. Le Teckel is a structured, elongated handbag with impeccable finishes. Recently added to OTTODISANPIETRO, this model pays tribute to the dachshund dog, which inspired its name.
The Magic Behind Alaïa by Pieter Mulier
Last week, Alaïa announced the launch of a new book—a project that has been taking shape since Pieter Mulier ’s first collection at Rue de Moussy.
The book, Alaïa by Seklaoui, offers an intimate and visual documentation of the creative process behind Alaïa ’s collections. Published by Mörel, it captures the beauty and chaos of fashion, seen through the lens of Anthony Seklaoui.
Since joining Alaïa as Creative Director in 2021, Pieter Mulier has prioritized building a strong visual identity. The book features images beyond just fashion, including spontaneous portraits of models, intimate moments at the Crazy Horse cabaret in Paris, and close-ups of Gisele Bündchen smiling, without any Alaïa product in sight. Mulier is shaping a new aesthetic for Alaïa, forging a unique and creative universe.
The book mirrors a documentary, capturing essential moments from Mulier ’s collections, including the initial sketches for his acclaimed Spring 2025 show at the Solomon R. Guggenheim Museum in New York.
“Anthony has a remarkable eye, one that can extract beauty from the chaos. Alaïa by Seklaoui is a tribute to our friendship, but most of all to all those who contribute to the magic of a collection coming to life: the ateliers, the teams, the production, the girls walking the show—all those who are part of the Alaïa circle.” – Pieter Mulier
For Mulier, fashion is a collective process, a story woven by the passion and creativity of everyone who is part of his universe.
Jacquemus Enters the Beauty Industry
2025 is off to a strong start for the fashion industry. Last week, Jacquemus took a new step forward by entering the beauty sector through a partnership with L’Oréal. The maison has signed a long-term agreement with the beauty giant to develop its first beauty line, with L’Oréal making a minority investment in the brand.
"Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to celebrate another milestone for the Maison we have built together over the years.” – Simon Porte Jacquemus
This move cements Jacquemus’ evolution into a fashion powerhouse, expanding beyond ready-to-wear and accessories.
L’Oréal’s CEO, Nicolas Hieronimus, clarified:
“We are experts in beauty, not in fashion. We believe in Jacquemus, and we want to help him develop his retail business.”
L’Oréal has stated that the process will take at least two years. For now, fragrance will be the starting point. As for its distribution strategy, it is expected to follow a similar approach to Prada and Valentino Beauty, ensuring a selective and exclusive presence.
This move solidifies Jacquemus' status as what Venture Capitalists would call a 'Unicorn Startup': an independent brand that has reached a valuation milestone on its own. In 2023, Jacquemus generated €270 million in revenue, having tripled its earnings since 2021. The brand, which recently opened stores in New York and London, is also set to expand to Los Angeles in 2025 and Miami in 2026.
