Fashion's Most Sought After: Insights from the LYST Index Q4 2023
At the end of each term, fashion enthusiasts eagerly await the unveiling of the LYST Index, a definitive ranking showcasing the hottest brands and products based on searches, purchases, and social media engagement, making their algorithm one of the most reliable and up to date.
As a premier fashion technology company, LYST's methodology captures the pulse of the industry, reflecting the preferences of over 200 million users worldwide. Once again, we take pride in offering 11 of the top #20, and 9 of the top #10 brands included in this rank, further demonstrating our commitment to bringing you closer with the most relevant luxury items in the world.
Among the mentions of honour in the top #20, Gucci’s brand refresh under Sabato de Sarno takes 11th place (with new viral campaigns, vegan Horsebit bags and a new relationship to upcycling and sustainability). Spot number #18 goes to The Row, where the creative duo of Mary Kate and Ashley Olsen continue to define modern luxury up to achieving a top hottest product for the end of 2023: The Row Margaux bag, hailed by many as the new Birkin.
Here's a glimpse into the trends and triumphs of the top #10 brands for the Q4 of 2023:
Miuccia Prada Claims her Crown (#1)
With a multilevel approach spanning from high-profile collaborations to captivating campaigns, Prada ascends to the summit of the Q4 2023 LYST Index. Notable highlights include the unveiling of Pradasphere II in Shanghai, a groundbreaking partnership with Axiom Space for NASA's lunar spacesuits, and a star-studded holiday campaign featuring Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri.
This isn’t Miuccia Prada’s first inclusion into the top rank, having just been named number #1 brand this past quarter thanks to her other beloved label:
Miu Miu (#2)
Securing the second position, Miu Miu continues to captivate audiences with youthful, innovative events and compelling campaigns. Noteworthy mentions for this positioning of the brand include a Miu Miu Club event in Tokyo with Ever Anderson, the drop of a viral holiday campaign featuring Emma Corrin, and the exclusive Miu Miu Select event in New York hosted by Emily Ratajkowski.
Loewe's Artistic Flourish (#3)
J.W. Anderson is on a roll. Not only has he just achieved, for his second time, both the CFDA and the British Fashion Awards for Womenswear Designer of the Year 2023, but his artistic flair has propelled Loewe to the third spot, having been 2022’s hottest brand and sustaining top 10 relevance for over 4 years.
Marked by a visionary SS24 pre-collection campaign featuring Maggie Smith and the brand's support of the prestigious 2024 Met Gala, Loewe conquers fashion’s hearts with a limited run of the jumpsuit worn by Rihanna during the electrifying Super Bowl LVII halftime show and even their newest viral sensation: the Squeeze bag.
Bottega Veneta's Avant-Craft (#4)
Remaining at the forefront of innovation, Matthieu Blazy’s Bottega Veneta continues to captivate audiences with avant-garde vision and the most desirable bags of the moment.
Highlights for their 2023 run include the unveiling of the Readymade campaign featuring A$AP Rocky and Kendall Jenner, the inauguration of a flagship store on Avenue Montaigne in Paris, and the establishment of a yet another artisanal training school (the second one for the legendary label).
Moncler's Luxury Legacy (#5)
Maintaining its position among fashion's elite, Moncler achieves double-digit growth and reinforces its commitment to sustainability by topping the Dow Jones Sustainability Indices for the fifth consecutive year. The pioneering essence of the brand becomes more felt than ever in a time of global change
Collaborations with Adidas and Palm Angels under the Moncler Genius banner further underscore the brand's creative dynamism.
Saint Laurent: The Presence of an Icon (#6)
Saint Laurent continues to epitomise timeless elegance and Parisian sophistication, evidenced by its sponsorship of Juergen Teller's exhibition at the Grand Palais Éphémère in Paris and the opening of its largest flagship store on the Champs-Élysées. The brand's enduring partnership with Maison Gainsbourg further solidifies its iconic status, as well as establishing its own film producing company upon record growth in profits since 2016.
Jacquemus's Trailblazing Romance (#8)
Fresh from the South of France, the Mediterranean je-ne-sais-quoi of Jacquemus continues to push boundaries with its holiday campaign starring Kendall Jenner and Blackpink's Jennie, and the launch of its inaugural collection for children.
The opening of a store in Courchevel further amplifies the brand's trailblazing spirit and a recent hit show (‘Les Sculptures’) proves his see-now, buy-now model continues to grow.
Burberry's Urban-Luxe Renaissance (#9)
Burberry's commitment to reconnect to its British roots shines through its Burberry Streets activations and the unveiling of Daniel Lee's inaugural collection. The brand's actions in London underscore its dedication to urban renaissance and cultural revitalization.
The strategic luxury and styling of Daniel Lee’s collections are turning the once forgotten Nova Check into a renewed luxury sensation.
Valentino's Couture-Like Proposals (#10)
Pierpaolo Piccioli’s Valentino couture craftsmanship takes centre stage with the opening of boutiques in Paris, Shanghai, and New York featuring a new store concept. The 'Paris, a Night's Tale' campaign starring Rosie Huntington-Whiteley embodies the brand's romantic aesthetic with their new viral bag: The Valentino VLogo Moon bag.
Sartorial romanticism, thorough colour studies and tactile opulence take up the collective mind thanks to the Valentino experience worldwide, continuing the legacy of Valentino Garavani as a brand for the stars.
The LYST Index Q4 2023 reflects a dynamic landscape where creativity, innovation, and sustainability converge to shape fashion's most sought-after brands and products. From Prada's visionary initiatives to The Row's meteoric rise, each brand contributes to the rich tapestry of global fashion, leaving an indelible mark on the industry. As we anticipate the next chapter in fashion's evolution, the insights gleaned from the LYST Index serve as a compass guiding us through the ever-changing currents of style and culture.
