ALAÏA CLOTHING

The story of Alaïa clothing has shown us one truth: vision is everything. For Azzedine Alaïa, it is the story of a vision of female empowerment and the exaltation of femininity without restriction. A unique way of understanding fashion. His perspective arises from reading the body, and dressing it with respect, precision and beauty. Founded by the legendary Azzedine Alaïa (designer), this Franco-Tunisian maison transformed the fashion vocabulary forever with a sculptural, intimate, and deeply emotional approach.

Where does the Alaïa clothing brand come from?

From its origins in Paris, the world of Alaïa clothing grew quietly but steadily. Against the grain of the official calendar and far from the showmanship of its era, Alaïa fashion positioned itself as the house for those seeking to feel like themselves. Each piece was born in the studio like a second skin, after rigorous studies in draping and anatomy. Each silhouette was built like a sculpture. And each collection spoke the silent language of inner power, channelled with intention.

Who is the new designer at Alaïa?

Today, Alaïa Paris continues that legacy under the creative direction of Pieter Mulier. A designer with a background in architecture who has managed to navigate Azzedine’s spirit, evoking it without imitation. Like his predecessor, Mulier does not design from the sketch, but from the body. His collections for Alaïa are modern, free, deeply sensorial. They intertwine the house’s rich and powerful heritage with a refined, functional, and contemporary gaze.

The collection presented at the Guggenheim in New York marked a turning point, building on a powerful debut in 2022. The Guggenheim show was the first ever staged in the iconic museum. A tribute to the body in motion, to the fluidity of its architecture and Alaïa clothing’s craft. No zippers, no hooks, no buttons. Just form, shape, air, matter, and gesture. A silent manifesto of what it means to dress without restriction. The Alaïa clothing proposal moves away from artifice and into what is essential.

The brand’s philosophy remains intact through its valuable evolution. Each piece is designed to accompany you, to become part of the life of its wearer. At Alaïa Paris, there is no place for the ephemeral— only for what is real. What is felt on the skin and remembered over time: fibres, textures, masterful formulas and inimitable patterns.

At OTTODISANPIETRO, we celebrate the recent arrival of Alaïa as one would welcome a reunion. A reunion with a way of being in the world that allows us to breathe, move, and renew. Discover in our selection the garments and accessories that define the new language of Alaïa. A language of pure lines, craftsmanship and vision.