What Are The Row's Most Famous Bags?

Few bags sum up The Row’s philosophy as well as the 90’s. Its name says it all: a silhouette that recalls the tubular bags supermodels carried just before the turn of the millennium, with that mix of apparent nonchalance and innate elegance that defined the decade. It is also an ode to the generation of fashion and designers the founders grew up watching, and who inspired their work.

Structured, soft and compact, The Row 90’s bag is wholly timeless. It comes in several versions in the house’s most admired materials: saddle, small grain and nubuck.

What Fits in The Row’s 90’s Bag?

Its compact format holds more than you might expect, with room for the essentials and a little more: phone, wallet, keys and some make-up. It is an everyday bag without any unnecessary weight.

The Row Park tote was born in 2020, debuting in the Spring 2021 collection and becoming one of the house’s most recognisable pieces. Its bucket silhouette with a flat, wide handle is so right that it seems eternal, as if there were no other possible way to make a tote. Made in supple leather that ages well, the Park improves with use. There is no decorative detail here to distract from form and material, even in the version in heavy cotton.

The Park N/S (its vertical version) exists alongside the Park E/W (a more horizontal version). Both share the same simplicity that distinguishes The Row.

What Fits in The Row’s Park Tote?

Designed to carry everything, in XL, L, M and S sizes, it holds anything from a laptop or small tablet to a diary, a bottle and the day’s accessories. It is the house’s ultimate all-rounder.

The Summer 2025 collection arrived with a new icon for the house. The Row Marlo bag came to fill the sacred space left by the Margaux, now almost discontinued and very hard to find. Slouchier, with a more relaxed structure and a generous size, the Marlo represents the looser side of The Row women's bag catalogue. Its flexibility means it adapts to whatever it carries rather than imposing a shape.

Available in several sizes (Marlo 10, 12, 14 and 17), it is the ideal bag for anyone looking for a refined tote without the rigidity of the more classic models.

What Fits in The Row’s Marlo Bag?

Its generous size and soft structure hold everything needed for a full day: a change of clothes, documents, cosmetics. It is the ideal companion for those who carry a lot without wanting to look as though they do.

The Row’s Cecily arrived in 2025 as a new quiet icon. Its clean lines and soft silk construction make it a piece that does not wear out with time. It is a fixture for everyday and formal occasions alike. There is nothing here that draws attention on its own, neither the handle, nor the fastening, nor the proportion, and that is exactly its great virtue.

What Fits in The Row’s Cecily Bag?

In a mini to medium format, it holds a phone, wallet and lipstick: everything needed to move lightly through the day.

The Peggy bag is the house’s most recent addition to the catalogue and perhaps the most sought-after of 2026. Its silhouette inherits the familiar shape of the Margaux in a hand-held model for everyday use. Based on Peggy Guggenheim, it brings a sense of order: a minimalist silhouette and a single removable handle. It can be carried as a clutch or as a shoulder bag, which widens its range of use without adding anything unnecessary.

It has already built a large following of its own since launch, and it is best to choose quickly, given how fast it sells out.

What Fits in The Row’s Peggy Bag?

The essentials for an afternoon or evening: phone, cards, keys. Its contained structure does not invite overloading, and that is part of its appeal.