Inspired by the fusion of fashion and festive spirit of the Spanish island, Jonathan Anderson introduced the Loewe Paula's Ibiza clothing line for men and women in 2016. The collection is named after the iconic 70s fashion boutique in Ibiza: Paula's Ibiza.

During the hippie era of the 70s and 80s, Paula's Ibiza dressed international fashion figures such as Jean-Paul Gaultier in floral prints and colourful patterns. Founded by Armin Heinemann, Paula's Ibiza became the trendiest spot on the island by the end of the 20th century. Anderson, who had vacationed on the island in his childhood, was well aware of the hype surrounding the hippie boutique. 

With the turn of the millennium and the store already closed, Jonathan Anderson reached out to Heinemann from Loewe to revive the cult of the creative and partying youth of the moment. Their collaboration launched in 2016 has forged one of the most anticipated fashion lines year after year. With the design of the new Loewe and the soul of the original Paula's store, the collection is known for its youthful and summery approach to Ibiza's social culture.

Its release in mid-spring each year places us in the final stretch towards a summer of optimism and fashion. The line is also known for its viral campaigns featuring celebrity appearances, such as Aaron Piper or Fernando Lindez. In this latest instalment, Spanish music celebrities such as Karol G, Bad Gyal, Guitarricadelafuente, and models like Emily Ratajkowski have made surprise appearances.

The essence of Loewe Paula's Ibiza 2023 celebrates Spanish creativity and its new music scene. Loewe Paula's Ibiza women's and men's clothing comes in limited edition formats every year at OTTODISANPIETRO, with some of the most coveted bag models of the season, Loewe jewellery, Loewe Paula's Ibiza baskets, and much more. Discover it on our website and our A Coruña stores.

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