The World According To Toteme Clothing

Toteme was born in Stockholm in 2014, founded by Elin Kling, a former journalist and fashion blogger, and Karl Lindman, an art director. Its starting point was to create the definitive capsule wardrobe for the modern woman. At the height of the rise of the Scandinavian minimalism that now dominates the worlds of fashion and design, the label led a new wave of European talent. Toteme is now firmly established in the contemporary luxury wardrobe. The pair forged an entire system of codes and garments that work together season after season, that improve with wear and that do not justify themselves by the moment in which they are produced.

The philosophy of Toteme clothing has a code of its own within the brand: “transtemporality”. That is, an approach that places longevity above the seasonal cycle or trends. In twelve years, its idea has gone from a niche proposition to an unavoidable reference point for Scandinavian minimalism, with a presence in the main fashion capitals and in the wardrobes of those who buy with the most discernment.

In 2026, Toteme menswear would open up an entirely new market for the Swedish label. With silhouettes inspired by the 1990s and aviator style, the menswear range maintains the northern European sophistication, applied to a modern, cosmopolitan man. Toteme menswear will soon be available at a selection of boutiques, including OTTODISANPIETRO.

The brand’s commitment goes beyond design. Toteme works with preferably natural, organic, recycled or biodegradable fibres in more than 83% of its production, with the stated goal of reaching 100%. It is a member of the Leather Working Group and follows a Fur Free Retailer policy. Sustainability is part of the same methodology with which the garments are designed, which is to do less and do it better.

The Toteme Fall/Winter 2026 collection, presented on 28 January in Paris at 242 Rue de Rivoli, is a perfect synthesis of what Toteme does. The collection takes black as its dominant tone, with an accent of cherry red, and builds from there a proposition that experiments with silhouettes.

Cocoon-cut shearling coats sit alongside the label’s familiar slim ones, now with protective hoods and functional details that add a layer without adding noise. Knitted dresses and soft cashmere-lined leathers take comfort into the territory of luxury without announcing it. The all-white looks, which evoke the silence of a Scandinavian winter, stand with the same assurance as the black ones.

Toteme is available in store, at OTTODISANPIETRO.com and on our APP.