LA DOUBLEJ SWING DRESS

The La DoubleJ swing dress has become one of the most iconic silhouettes from the Italian brand. It retains the joyful and energetic essence of the brand, while also serving as an exercise in refined design, simplifying shapes and honing the silhouette. The house draws inspiration from historical archives, revitalizing and modernizing them with a contemporary perspective. The La DoubleJ swing dress is a clear example of the brand’s aesthetic, balancing color, comfort, and elegance.

The Story Behind the La DoubleJ Swing Dress

This dress is one of the house’s most iconic and recognisable silhouettes. The DoubleJ swing dress is designed to move, to flow, and to accompany the body without restriction. Its pattern originates from a reinterpretation of the A-line dress: a fitted top with an expansive bottom, creating an almost architectural curve that is expressed with each step.

The brand’s most famous dress is reinterpreted in countless ways. It’s always maxi and colorful, with short sleeves, a boxy neckline, and details that are added or removed depending on the model. Feather finishes, special cuts, and vibrant colors are essential components of the final look. At its core, the swing dress was born to explore the relationship between the body and the fabric. Its loose silhouette moves with the body, and the fabric’s unbroken fall flows along the pattern, creating a visual effect that elongates the figure.

Each fabric alters the print because La DoubleJ designs its prints not only based on how they behave on the curves of the dress but also in alignment with the body’s chakras. The print is designed and choreographed around the figure’s energy, elevating the wearer’s vibration and creating positive energy. Each model in this series is unique in its color palette and prints, but they all share the same essence, an exclusive universe filled with references. Geometric motifs inspired by Italian decorative arts, floral patterns recalling Eastern panels, or architectural frescoes reinterpreted by the house, paired with soft tones and earthy hues that add depth. The reading of each La DoubleJ swing dress is both complex and simple at the same time.