The Designer Bags Of The Season

Loewe’s latest range of bags is defined by a clear protagonist: the Amazona 180. The debut of Jack McCollough and Lazaro Hernandez positions itself as both a tribute and a statement, revisiting one of the house’s most iconic designs while setting the tone for its new direction. The Amazona 180 does not simply update a classic, it reframes it as a starting point, anchoring Loewe’s future in its own history.

The original Amazona, introduced in 1975, emerged during a period of social transformation in Spain. Designed for a woman stepping into new spaces, it proposed something unusual at the time: softness combined with functionality. Loewe introduced the idea of the supple bag, where use took precedence over rigid form. Nearly five decades later, that intuition remains intact.

The Amazona 180 evolves this concept with subtle precision. It is designed to be carried open, with a rear top handle that shifts its balance. An internal magnetic flap secures belongings while revealing the house’s updated anagram. A lateral D-ring invites personalisation through charms and keyrings, while additional handles expand how the bag can be worn, adapting it to different moments.

Around this piece, Loewe continues to build a coherent universe. The Loewe Puzzle and the Loewe Flamenco remain constant pillars, instantly recognisable and structurally distinct. The Amazona 31 Cropped stands out as another key model this season, with its horizontal East-West silhouette and generous interior. The Amazona 31 also reintroduces the signature padlock, now in a more pronounced scale that updates the classic shoulder bag.

Elsewhere, the Hammock Flip introduces a softer, more flexible structure than the original Hammock, allowing it to adapt more naturally to the body. And with the arrival of summer, Loewe returns to one of its most authentic expressions: basketry. The Puzzle Fold in raffia, the Font Tote and a selection of pouch-style bags in palm and raffia revisit traditional craftsmanship through a contemporary lens, defined by lightness and ease.

The Row bags represent a particular way of understanding luxury. Since its foundation, Ashley Olsen and Mary-Kate Olsenhave built a universe where design is resolved through detail, material, construction and proportion. Long before the term “quiet luxury” became widespread, The Row had already defined its codes with precision, restraint and an almost radical focus on form.

Each season, this philosophy translates into a collection of bags that operates as a cohesive system of icons. The Marlo bag emerges as a new reference tote, positioned as a natural evolution of the Margaux, but with a softer structure and a lighter presence. Alongside it, the Park Tote remains one of the house’s most recognisable designs since its introduction in 2020, defined by its clean silhouette and supple leather that improves with time.

In more compact formats, the The Row 90’s bag continues to hold its place as an essential piece, its curved shape recalling late twentieth-century minimalism. This season introduces a subtle update, with a longer strap and a slightly more open body, allowing it to be worn comfortably crossbody for everyday use.

Within the current selection, pieces such as the The Row India 10 balance The Row’s modern language with references to classic Boston and doctor bags. The Marlo 12 Tote reinforces the idea of the bag as a daily, discreet companion, while the The Row Marcel bag translates the Marlo concept into a more compact and slightly more structured format.

Among the most sought-after designs this season, the The Row Peggy clutch bag has quickly developed a strong following. Its compact proportions and unmistakable silhouette have made it one of the most in-demand releases, often selling out shortly after launch.

In line with more seasonal proposals, models such as the Estelle Two and the Barn Tote return in raffia, reconnecting with lighter materials while maintaining the house’s restrained aesthetic. These pieces have been seen on figures such as Zoë Kravitz, Hailey Bieber and Rosie Huntington-Whiteley, reinforcing their place within a contemporary, understated wardrobe.

The new season of Saint Laurent bags expresses the philosophy of the house’s founder: to accompany a woman in every moment and to underline her presence where it truly matters. The French house preserves the duality that has defined it since its origins. Everything is built on the idea of Parisian elegance, yet always infused with a sense of rebellion, mystery, and restrained sensuality.

Our selection this season moves into a more formal territory, designed for summer weddings and evening occasions. The Cassandre clutch and the Cassandre pouch distill the essence of Saint Laurent into its most refined form. Compact and defined by the iconic YSL monogram, they elevate presence in any event setting.

Inspired by the house’s muses, the Kate Small, referencing Kate Moss, introduces a fine chain that allows for a more fluid movement across the body, combined with an embossed crocodile texture. Meanwhile, the Saint Laurent Jamie mini bag, inspired by Jamie Bochert, brings a more relaxed, rock-inflected attitude, echoing the model’s mysterious and rebellious aesthetic. The “Carré Rive Gauche” quilting softens the silhouette while paying homage to the house’s first boutique on Paris’s Left Bank.

Along the same line, the Gaby Vanity plays with the idea of an intimate object becoming a daily essential. A vanity case reinterpreted as a handbag, it introduces volume, padded construction, and a functional dimension within an elevated design. This entire selection works particularly well for summer wedding guests seeking outfit ideas for both ceremonies and evening celebrations.

From there, the collection expands into more functional, everyday use. The Le 5 à 7 continues to stand as one of Saint Laurent’s key contemporary icons. Its clean, almost architectural silhouette, combined with the Cassandre closure, makes it instantly recognisable and versatile across both daily wear and more professional contexts.

The Le 37 flexible bag introduces a softer structure within the house’s universe. A bucket-style design with a more relaxed attitude, it is secured with the iconic Cassandre logo, originally designed in the twentieth century.