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The style of The Row clothing

The style of The Row clothing

The Row is a cornerstone of OTTODISANPIETRO. Its approach to fashion aligns completely with our conception of clothing: pure, sophisticated, and transcendent. The garments from the New York-based ...

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Top Men's Fashion Trends 2024

Top Men's Fashion Trends 2024

The 2024 season promises to be exciting for men's fashion. There is a new focus on reinventing classic pieces, embracing new generations, and breaking barriers from the past. From the trend of ver...

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Welcome, Isabel Marant Menswear

Welcome, Isabel Marant Menswear

Isabel Marant men's clothing is now available at OTTODISANPIETRO. Known for her fusion of French style with a youthful flair, Isabel Marant's menswear explores the new realm of masculine streetwea...

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The rise of sportswear and ready-to-wear has been transforming everyday clothing. Since the significant pause in 2020, casual women's clothing has gained ground and now forms a large part of the female wardrobe. Comfortable, timeless, and relaxed clothing has gained traction since the advent of ready-to-wear by Yves Saint Laurent in the 1960s, as well as the integration of women into the workforce.

Casual women's clothing has undergone a significant transformation in recent decades, blending polished comfort and style from major fashion houses in a unique way. Leading names in the fashion industry, such as Saint Laurent, Prada, Gucci, and Loewe, have contributed to redefining the concept of casual clothing. Their ready-to-wear collections elevate women's informal clothing with sophistication and simplicity.

The origin of women's streetwear and streetwear style

Currently, sportswear has notably influenced casual women's fashion. Brands like Loewe, Gucci, and Prada have shifted their focus to everyday clothing and popularised the  women's casual outfit. The athleisure trend, a combination of sportswear and casual style, has successfully merged sportswear with work and daily wear.

The normcore concept, popularised in 2013 by a team of coolhunters, has also influenced casual wear for women. New trends continue to propose simplicity and normality as key elements in dressing. Brands like TOTEME and Burberry have embraced this approach, offering basic and timeless garments that adapt to various occasions and allow for versatile combinations of informal women's clothing.

The best brands for casual women's clothing

At OTTODISANPIETRO, we focus on diverse clothing that accompanies the customer continuously. Thus, the selection of brands at OTTODIANPIETRO offers a wide range of curated and timeless options for various combinations. With a range from the most formal and elegant to the most casual and loungewear.

Informal women's clothing: the new elegant?

Athleisure and normcore share roots in the pursuit of comfort and versatility, reflecting the changing mindset of contemporary women. Society seeks a balance between style and practicality in daily attire. This shift reflects a greater emphasis on functionality and comfort, challenging traditional fashion norms that often involved sacrifices in the name of style.