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Article: Chloé's Purpose

Chloé's Purpose

On a mission to become a purpose-driven maison and less than a year after Gabriela Hearst was appointed its creative director, Chloé has become the first luxury fashion house to earn a B Corp certification. Getting through the rigorous process is another great step on the brand's journey to bring positive influence both for people and the planet.

With an ambitious plan extended to almost every possible level, Chloé and Hearst seem optimistic about the future. Focusing on natural fibres, low footprint materials, fair trade production and direct collaboration with a number of social organizations, there are good reasons to believe that the brand can deliver beautiful products with a meaningful impact.

Following the anticipation produced by a beautiful collection and forward vision of femininity, we are excited to announce that Chloé will return to Ottodisanpietro for the upcoming Spring/Summer 2022 season.

Featuring relaxed, sartorially-inspired silhouettes, lacy dresses and summer-holiday caftans the runway presentation feels unmistakably Chloé: a free-spirited woman with an elegant bohemian leaning. All with an underlying love of craft, of friendship and love of fellow humans; a collection about love, in the words of Hearst. We are looking forward to welcoming it at Ottodisanpietro, which will not be the only surprise for next year.

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THE TOP PICKS OF 2025

THE TOP PICKS OF 2025

This week, we gathered the votes from our audience to determine the standout figures of the year. While few of them will come as a surprise, their selection outlines the spirit of fashion as it tr...

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WOMEN'S WINTER DESIGNER CLOTHING & BAGS

WOMEN'S WINTER DESIGNER CLOTHING & BAGS

Let’s talk about the new arrivals in winter clothing and handbags for women, and about the art of dressing for the colder months. In fashion, winter begins in August, not because the wardrobe chan...

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8 QUESTIONS WITH OUR FOUNDER

8 QUESTIONS WITH OUR FOUNDER

Speaking with Élida Nogueira means stepping into four decades of sensitivity, intuition, and lived elegance. Her voice carries the calm of someone who has built a project with meticulous patience ...

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