Even before presenting his runway show, Simone Bellotti chose to inaugurate his chapter at Jil Sander from another place. His first act as creative director was an audiovisual piece filmed in Hamburg, the city where Jil Sander founded her brand in 1968. A return, in its most literal sense, to the geographical and symbolic origin. A precise prologue to what was to come.
The film, accompanied by the techno project Bochum Welt by Gianluigi Di Costanzo, proposed a sequence of pared-back images centred on atmosphere: sunsets over water, underground stations lined with tiles, cranes silhouetted against the sky, and figures walking in an ethereal and natural manner. The soundtrack, titled Wanderlust, was composed specifically for this beginning of a new era, and released as a vinyl EP available in selected maison boutiques. In doing so, Simone signalled his intention to align Jil Sander with a level of cultural relevance.
For his first show at Jil Sander, Simone Bellotti also returned to the origin: back to the house’s headquarters in Milan, in Piazza Castello, with the Sforza Castle beyond the windows almost as another element of the space. The setting consisted of a black runway cutting through a white room. The show thus worked around the concept of decantation, elements sharing the same space yet remaining independent.
The Jil Sander Spring/Summer 2026 collection was constructed from a study of the most basic elements. As a whole, the pieces generated sculptural effects, carefully examining the interaction between form, colour and fabric. Crew-neck sweaters in Klein blue and ultramarine dominated, alongside shirts with severe cuts and pencil skirts in pure tones. Each piece held a specific function, accentuating different parts of the anatomy and seeking a certain sensuality within visual purity. Some skirts opened in diagonal slashes, certain sweaters appeared deliberately shrunken, and some jackets cinched the waist and lowered the shoulder with measured control.
Yet a key detail defined the show’s atmosphere: the return of Guinevere Van Seenus. The house’s original muse in the 1990s, Guinevere embodied a masterstroke of returning to the source. A return to the most referenced and forward-thinking Jil Sander. Guinevere Van Seenus opened the show, stepping back onto the runway after having defined the aesthetic of her era. In parallel, a subtle yet significant dialogue with contemporary art emerged, cuts recalling the work of Lucio Fontana and the silent power of Klein blue.
In accessories, Bellotti introduced the Pivot and Linea bags, continuations of familiar silhouettes reinterpreted for this new chapter of the house. In summary, within a season marked by media spectacle, Simone Bellotti brought to Jil Sander another kind of intensity: a minimalism that is truly contemporary.