Brown has spent several seasons establishing itself as the new go-to neutral. For autumn 2026, its most sophisticated variant arrives: mocha, which sits at the centre of the season's most interesting collections. This season, clothing leans less on classic camel or intense chocolate and more on a middle, warm, earthy tone that works as a base for practically any combination.
The mocha of the season is found above all at The Row, worked with the precision the house is known for in coats with an almost liquid drape and exceptional wool trousers. The Row's knitwear this season is also a strong proponent of mocha tones, as is the house's entire seasonal imagery. As a finishing touch, The Row's bags for the season are steeped in this range of milky coffee tones.
Max Mara, for its part, is the house responsible for making camel a signature for decades. This season, Max Mara proposes versions of the coffee palette across its ready-to-wear pieces, with a whole selection that fits into a serene, majestic wardrobe.
But we cannot forget an unrepentant lover of earth and moss tones: Christophe Lemaire. Lemaire, together with Sarah-Linh Tran, works his proposition of pared-back pieces in which mocha functions as a unifying language. The season's signatures, from bags to footwear, never stray far from the mocha axis, unifying a collection that conveys serenity and movement.