5 SUMMER TRENDS YOU NEED TO KNOW
Although there's only a week left until the start of summer 2025, the most coveted trends have been in development since the September shows. As with every summer, we saw a diversity of colours, shapes, structures, finishes… Like a fashion that anticipates nature itself in its rebirth after winter, celebrating its branches, petals, flowers, tones, textures…
The summer 2025 trends have something in common with the parts of a flower: each one has a purpose. While some are decorative or ornamental, others serve more complex functions in daily life; summer 2025 fashion trends revolve around critical thinking and functionality. A minimalism adorned with functional and highly intentional pieces.
Without further delay, here are the trends on our radar that can inspire your eye this summer:
The Long-Short
Summer 2025 confirms what the runways have been hinting at for months: long shorts, or bermudas, are the new must-have of the season. Neither skinny nor ultra-short: loose cuts, wide legs and pleats take the lead. This silhouette, which falls at or just below the knee, becomes the fresh and comfortable alternative to classic mid-season trousers.
Brands such as Isabel Marant, Loewe, Max Mara and Toteme have renewed this silhouette with a more functional, flattering and carefree approach. The key is in its simplicity: a white t-shirt or a rounded-neck tank top is enough to complete the perfect look with long shorts.
More than a trend, it’s a summer necessity. Being able to dress elegantly and stay cool at work makes summer styling easier and gives fabrics greater freedom of movement, creating a silhouette with ultra-sophisticated volume. This trend underlines the minimalist spirit that will dominate the rest of the summer wardrobe.
Raffia and artisanal luxury
It’s no surprise that raffia is confirmed as a star material for summer 2025. From the collections of Loewe, Miu Miu, Celine and Chloé, natural fibres emerge as the symbol of a new kind of luxury: conscious, artisanal and summery. It’s no longer just the language of beach bags; designs now appear that are suitable for the city and everyday life.
The difference lies in how the material is treated. Brands have elevated raffia with sophisticated weaving, crochet techniques, textured contrasts and leather or metal applications. The key is contrast: the elegance of these bags overlaid on fresh, handcrafted finishes. A raffia Loewe Font bag, thanks to its rigid structure, is ideal as a daily companion during sunny, hot days. Its spacious dimensions make it perfect for adding a touch of summer and texture to our day.
Moreover, the colour palette continues evolving towards natural tones. Ivory, browns, blacks, pinks, tobacco and soft golds connect with a Mediterranean aesthetic, relaxed yet refined. Raffia bags celebrate summer from a more tactile and emotional perspective.
Less, yet so much more
Summer 2025 seeks to renew the concept of minimalism, going a step beyond ultra-polished aesthetics. The runways of The Row, Max Mara and Toteme highlighted that the key to minimalism lies in being intentional with every piece. It’s a more strategic way of dressing: clean garments, yes, but with thoughtful cuts, pure fabrics and details that offer an intimate experience for the wearer.
A slightly displaced neckline, an almost imperceptible drape, an unexpected asymmetry… Anything can become a candidate in this new approach to simplicity. The wardrobe fills with column dresses, one-shoulder tops, wide structured trousers and shirts with hidden buttons. Colours reinforce this attitude: creamy whites, stone greys, smoky browns and muted greens. Black is never missing, but now viewed through a prism of new proportions and textures.
More than an aesthetic trend, it’s a philosophy: dressing with less, but with far more intention. Selecting fabrics that last, cuts that flow, silhouettes that liberate. It also seems to be a response to virtual trends and the fast-paced rhythm of online fashion. This summer, less is more, and silence brings clarity.
Windbreakers for summer?
And raincoats too! Something we Northerners know, and so does Miuccia Prada, is that summer doesn’t mean constant sun and clear skies. There are also storms, southern winds and occasional rains. This summer, both the windbreaker and the raincoat become two of the most coveted and versatile pieces in the wardrobe. Brands like Prada and Miu Miu have turned them into key items in their collections, opting for sophisticated versions in technical fabrics, bold colours and modern silhouettes.
The standout pieces come in vibrant shades like fuchsia pink or yellow, as well as metallics or browns. With Miuccia Prada’s touch, they become unexpected details layered over pieces like sequin dresses. At Miu Miu, they appear alongside retro sneakers and silk skirts.
Their lightness makes them ideal for unpredictable days. They work as protective layers against wind, rain or even air conditioning. They also add texture and structure to more fluid, relaxed outfits. This season, the windbreaker is no longer just practical, it’s a must.
East-West bags
As mentioned in our blog about current handbag trends, this silhouette is making a comeback from the 2000s. The East-West bag is the silhouette that will set the tone for summer, having remained at the top of the most desirable shapes for nearly a year. Its elongated, horizontal shape (from east to west), with thin handles and precise structure, has dominated the collections of Miu Miu, Prada and, of course, Alaïa, the brand behind this trend.
Consolidating its place as the new urban icon, the celebrated Alaïa Le Teckel has reignited this silhouette for a whole new generation.
The Alaïa East-West bag has been reinvented in multiple materials and finishes: structured leather, patent, light padding, technical fabrics, neutral tones, standout colours and even metallics. Its proportions make it a perfect complement to clean, minimalist summer outfits, adding a strong graphic and contemporary line. Its format also makes it practical, maintaining a rigid and structured shape.
What’s interesting about this silhouette is its versatility: suitable for both day and night, and wearable as a handbag, under the arm or over the shoulder. In a summer ruled by simplicity and well-thought-out style concepts, the East-West bag is the ultimate choice for your summer bag.
