As a central brand at OTTODISANPIETRO, The Row stands as the epitome of current luxury fashion: a solid and refined aesthetic, timeless value, and a constant pursuit of artistic references. Among the many peculiarities of The Row clothing is its history. The brand, internationally known for its innovative vision in its collections, reinterprets simplicity and elevates it with polished silhouettes, pristine patterns, and unparalleled quality. Founded in New York by the iconic Olsen twins, Mary-Kate and Ashley, it has positioned itself as one of the most influential firms in the luxury fashion industry. It is, in fact, a reference in contemporary aesthetics: a resurgence of the purity of the nineties, with an artistic flair and pieces akin to museum exhibits.
The origin behind the foundation of The Row dates back to the year 2005/2006, with the quest for the perfect white t-shirt construction technique. This interest in re-elevating and rethinking essentials as sources of research is a common thread throughout their trajectory. Their innate passion for fashion and meticulous attention to detail led them to embark on a mission to reinterpret a classic garment and make it perfect in terms of fit, quality, and pattern.
In 2006, the brand officially entered the market and captured the attention of the fashion industry. Mary-Kate and Ashley Olsen focused on building their brand based on product quality and popularity, moving away from media presence and focusing their attention on almost dreamlike pieces. Their often-considered minimalist approach is actually a constant search for timeless fashion inspired by great artists like Picasso. Their polished and refined styling has become a symbol of 21st-century fashion. From the beginning, The Row has been revered for its craftsmanship and exclusive use of the highest-quality materials. Their commitment to new materials is also acclaimed by the fashion audience, bringing updates to staple pieces in our wardrobe. Each garment is meticulously crafted to achieve an impeccable fit and exceptional durability.
The personal style of its founders has significantly contributed to the brand. By becoming references for daily style for many women around the world, their innate elegance attracted a wide following and helped establish the brand as a benchmark in luxury fashion. Moreover, Mary-Kate and Ashley have used their influence in the industry to promote sustainability and social responsibility, which has garnered even more recognition and admiration from their customers.
The Row: an equation of timeless and sophisticated elegance
The collections of The Row clothing are characterised by a balance between conceptual and timeless aesthetics. The creative duo focuses on creating versatile and durable pieces that can easily integrate into different styles and seasons. Their clean lines and neutral colours reflect the discreet elegance and modern sophistication that we actively seek at OTTODISANPIETRO.
The inspiration for The Row clothing collections comes from a wide range of sources, including art and architecture. The brand seeks to capture the beauty and essence of its influences in each of its collections. Pieces like their range of Sofia The Row handbags perfectly materialise their concerns. With carefully perfected designs, timeless colours, and an air of collectible pieces, it perfectly reflects The Row's aesthetic. Avid followers like Rosie Huntington-Whiteley, Kendall Jenner, and other great muses of current style make this brand a true cultural phenomenon.
In our accessories and women's stores, The Row has a prominent presence. Our selections of The Row bags and clothing gain new followers every week. Brands like The Row represent precisely the type of fashion we choose. Their exclusive sophistication and innovation turn their pieces into treasures that we want you to discover. Our goal is to provide an exclusive and personalised shopping experience for those customers who value exceptional craftsmanship and sophisticated style.
Under the creative direction of Mary-Kate and Ashley Olsen, the brand has become the perfect combination of their passion for fashion and media influence, creating a globally recognized brand. In our physical and online stores, there is no season without The Row. Discover the brand here.