The anticipation was inevitable. Only days after Jonathan Anderson’s Dior debut, Loewe opened a new chapter under Jack McCollough and Lazaro Hernandez. The Proenza Schouler founders chose an Ellsworth Kelly as a prologue, a yellow-and-red canvas at the entrance foreshadowing what was to come: colour, energy, and a hot-blooded sensuality.
The show steered Loewe toward a more physical, direct vision. Leather jackets moulded like scuba suits, towel-like dresses, very summery miniskirts, and scrunched-up T-shirts narrated a carefree day at the beach, complemented by models’ slicked-back wet hair. Yet the Spanish house’s rigour was omnipresent: sharp architectural tailoring, layered shirting, and artisanal treatments, from hand-painted leather to glass-blown bags, underscored Loewe’s deep craft heritage.
Spanish identity emerged explicitly in the exaltation of the body, heat, and freedom. As Hernandez put it: “There’s a freedom of expression, and an emotional quality that’s quite fierce and fiery and hot.” That intensity materialised in body-hugging dresses, almost liquid leathers, sweaters reinterpreted as crop tops, and puffed anoraks in primary colours. The new Amazona 180, with a single handle and relaxed slouch, marked the start of a refreshed accessories line, while the reinvented Flamenco revealed vibrant ruffles hidden within its folds.
What distinguished this debut was its clarity of intent. McCollough and Hernandez played with new exuberance yet never abandoned Loewe’s technical precision, proving their ability to translate the house’s codes into a new, transatlantic vocabulary. Their palette, inspired by Mediterranean brightness, carried an unapologetic joy, while their silhouettes retained nods to their personal work and artistic penchant. The effect was an encounter between two cultural temperaments, fiery Spanish energy and pragmatic American artistry and modernity
Thus, rather than erase Anderson’s eleven-year legacy, McCollough and Hernandez chose to listen to the maison’s codes and extend its fervent chapters: leather, craft, and material ingenuity. Their debut was not a revolution but a careful balance of respect and play. Loewe appeared more approachable, more vibrant, and unmistakably energetic. The promise now is a Loewe of their own, shaped by Iberian intensity and the New York freshness of its new directors.
Rather than erase Anderson’s eleven-year legacy, McCollough and Hernandez chose to listen to the maison’s codes and extend its fervent chapters: leather, craft, and material ingenuity. Their debut was not a revolution but a careful balance between respect and play. Loewe appeared approachable, more vibrant, and unmistakably energetic. The promise now is a Loewe of their own, shaped by Iberian intensity and the New York freshness of its new directors.