September is approaching. Traditionally, it is back to school. Back to work. Almost the real start of the year, which in our calendars is marke...Read more
SAINT LAURENT CLOTHING
The creator of high end ready to wear, the inventor of the modern woman’s wardrobe, a legend with a legacy far exceeding fashion. Yves Saint Laurent launched his brand in the 1960s to revitalize the woman’s closet and bring a sense of high end daily wear to clothing. His first line of such ready to wear, continued until today with its original name Rive Gauche (left riverbank), became synonymous with modern fashion. His notion of fashion to be really worn on a daily basis quickly spread all throughout the industry.
In 1966, he introduced ‘Le Smoking’, the beginning of a new style for women. ‘Le Smoking’, the very first suit for women to wear, was a complete statement of Saint Laurent’s mind. His ‘masculinization’ of women through the appropriation of the traditionally male suit was a stance of empowerment, allowing the modern women to move more freely in a world where dresses were still forced upon women. Women now could ‘dress like men’, and claim back the power they essentially deserved.
What to find by Saint Laurent at our women’s stores
Saint Laurent clothing and accessories is one of our broadest offers. We cherry pick the pieces we know will be most sought after, and in the case of YSL clothing, it is difficult to leave any piece out of our selections. The brand led by Anthony Vaccarello designs exquisite womenswear collections season after season. In our women’s store, a balance between new items and classic staples is to be expected. Saint Laurent is one of the most renowned brands in the world, which makes for the house to both explore the feeling of the times and combine it with their more unmistakable items.
Within the dark, mysterious aesthetic of the house there is not absence of color, and it is this quintessential Parisian charm that has brought the label extreme popularity among the youth. The brand has become a key choice for both those who look for quality and design, and for those who purely love fashion and Saint Laurent clothing. There is an enigmatic quality to the clothing, seemingly otherworldly yet rooted in the artistic and sensory experience that is a walk down a Parisian avenue. Saint Laurent has taken this essence by heart, showing the world the iconicity and global appeal of the French look.
From dresses of the season to shoes, bags, jeans, blouses and skirts; the Saint Laurent aesthetic touches on all walks of a woman’s life. The French giant continues to shape the modern woman’s attire with stunning collections, shows in incredible backdrops, and the most stylish women in the world carrying their pieces. With muses from the original Saint Laurent muse, Betty Catroux, who embodied the ambiguous masculine-feminine aesthetic of the house, only the most exquisite of stars get to embody the brand’s true essence.
There’s plenty of filmographic materials on the life and design of Yves Saint Laurent, and we do recommend you watch to see more of the creator of the modern attire. As for his legacy, it is available at both our men’s and women’s stores, with incoming collections of clothes for all customers.
As part of Jonathan Anderson's deep revitalization of Loewe, and after a decade at the Spanish house, Anderson has transformed the brand into a...Read more