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Article: The World of Moncler Genius

The World of Moncler Genius

Since 1952 Moncler has been a reference in ski outwear and technical garments. Following the arrival of Remo Ruffini in 2003, the company founded by René Ramillon has successfully maintained its relevance within the vibrant and changing fashion industry through constant innovation and key partnerships.

 

 Moncler as seen by Pierpaolo Piccioli, Valentino's Creative Director


As a major step in this constant renewal, in 2018 Moncler introduced the Genius line: a project inviting eight selected creatives to rethink the brand's codes under their own language, creating individual sub-lines that promote cultural and aesthetic diversity without compromising its central axis: Moncler's outwear.

 

The eight creatives involved in the Moncler Genius project

Top-tier names like Pierpaolo Piccioli, Simone Rocha, Craig Green or Hiroshi Fujiwara are among the impeccably selected cast. As we have seen in the previous chapters of Moncler Genius, all of them manage to balance their own creative sensibilities with the history of the company, presenting artful collections with a strong innovative spirit.

A part of this expansive project, the 2 Moncler 1952 sub-line, orchestrated by Veronica Leoni and Sergio Zambon, intertwines Moncler's heritage with contemporary functionality and design, in a collection where the logo and puffer jackets are central players.

Two looks from 2 Moncler 1952 Spring/Summer 2019


High-tech sports-inspired garments with avant-garde materials and cuts, sweatshirts with oversized reinterpretations of the logo and parkas both for the mountain and city are some of our favorite offerings in this latest update. Selected styles of 2 Moncler 1952 collection is now available in-store and online.

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A Technical Spring

A Technical Spring

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Loewe, Between Craftsmanship and Contemporaneity

Loewe, Between Craftsmanship and Contemporaneity

From its origin, Loewe’s identity has been linked to artisan tradition. Founded by a group of leather specialists in 1848, the experience transmitted over more than 170 years is the living soul of ...

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