STONE ISLAND MENSWEAR
Stone Island menswear has become a force to be reckoned with. The simplicity and sporty appeal of the brand, born in Italy, has permeated European masculine culture to becoming an icon of 1980s fashion until today. Stone Island men clothes are all over the world, and their designs have pioneered many of what we consider today’s essentials.
The Italian label, which lived through a particular peak in popularity in the 1980s United Kingdom, was founded by Massimo Osti in 1982. Ever since, the house’s signature tech avant garde techniques and designs have been associated with sports culture. Sport’s fans all across the globe, starting with Europe, have been seen sporting Stone Island man designs as a way to identify one another as sport´s supporters.
Icons of the brand: Stone Island clothing and Stone Island menswear
The compass patch, the technical fabrics, the heat reactive jackets, the color changing pieces… For his time, Massimo Osti’s work has been at the forefront of menswear since its inception. More recently, after conquering the European scene, Stone Island has been traveling overseas and acquiring a broader audience built on their European, modern flavor.
The secret to Stone Island’s success
The forward motion and forward thinking of Stone Island clothing and Stone Island menswear has been mostly highlighted as the propeller of the brand’s fame among its clients. Never-before-seen technology instilled in both simple and trendy designs is a form of quiet confidence you feel when you wear Stone Island clothing.
When you wear the unmistakable compass patch you know you are not just wearing a brand alone, you are carrying a legacy of modernity and possibly a piece with unique properties such as: heat reactiveness, color changes, and inimitable comfort and warmth.